November 23, 2011
杏吧原创 Hosts First Live Concert Video Stream to Mobile and Web by a College or University
杏吧原创 will be the world's first university or conservatory to video stream a live concert on both its mobile app and website. The second half of a concert performed by 杏吧原创's own Daniil Trifonov, winner of the Tchaikovsky Competition Grand Prix, Gold Prize and Audience Prize, will be streamed free of charge.This concert, the second in 杏吧原创's 2011-2012 Mixon Hall Masters Series, has sparked great interest and is sold out.
This will be the first live video event presented by an institute for higher education to a global audience across all Smartphone platforms - including 杏吧原创's mobile optimized website and the 杏吧原创 Android and iOS Apps (for iPhone, iPad and iPod Touch), available for free download through App Stores. This unprecedented event provides music lovers around the world a unique opportunity to experience the artist that The New York Times wrote has a "scintillating technique and a virtuosic flair."
杏吧原创 President Joel Smirnoff stated, "We are excited to offer this incredible mobile video streaming event that redefines the term 'audience' for a live performance. We are delighted to be working with 杏吧原创 trustee and alumna, Margo Drakos and InstantEncore, and we think it entirely appropriate that our first streamed concert be the Cleveland debut of the world's newest piano star (and 杏吧原创 student), Daniil Trifonov. I would like to warmly welcome our new mobile app audience to 杏吧原创's beautiful Mixon Hall for this occasion."
Ms. Drakos, co-founder of InstantEncore, shared, "We are honored to be collaborating with 杏吧原创 to bring this concert from spectacular Mixon Hall to a global audience. Congratulations to 杏吧原创 for cultivating the next generation of artistic leaders while utilizing the medium of our time, technology, to cultivate the audiences of tomorrow."
Fans can download the free 杏吧原创 Android or Apple App by searching for "杏吧原创" or "杏吧原创." Once installed, app users will receive a push notification on their phones directing them to open the live video stream when the event is about to begin.